The Law of Unintended Consequences is hard at work…
Assuming spam fighters continue to be successful, email spam will decline in the medium term. When that happens, inadvertent spamming will clearly stand out. Anti-spam “vigilantes” will be ready to pounce on any such unsolicited mail.
So, organizations should make doubly sure that their employees don’t spam, by…
1. Ensuring compliance with laws, such as:
- US CAN-SPAM of 2003
- Various EU states’ privacy laws implementing EU Directive 2002/58/EC
- Australian Spam Act 2003
3. Honoring consumers’ privacy: the laws are a minimum bar. See the Ferris Research report from September 2004, The Impact of CAN-SPAM on Legitimate Direct Marketers.