CAN-SPAM “rulemaking” process finally over

In the US, making a law can be just the beginning. There’s typically a Federal agency empowered to interpret the law, and put flesh on its bones. This process is known as rulemaking. A year ago, "W." signed the CAN-SPAM Act into law. the FTC then started its rulemaking process. Yesterday, it announced the conclusions. […]

In the US, making a law can be just the beginning. There’s typically a Federal agency empowered to interpret the law, and put flesh on its bones. This process is known as rulemaking.

A year ago, "W." signed the CAN-SPAM Act into law. the FTC then started its rulemaking process. Yesterday, it announced the conclusions. The rules define under what circumstances the email will be deemed to have a primary purpose that is "commercial" and reiterates the specifics of the "sexually-explicit" subject label (first published in April 2004).

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