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We assess the economic cost of spam, focussing mainly on the waste of users’ time, the cost of technical support, and the cost of anti-spam technology. Total costs are calculated for Canada, France, Germany, India, Italy, Japan, UK, and the US, and globally.__
This report was released in conjunction with Report 511 and complemented by a March 2 Webinar. Both reports can be purchased together for $995. Webinar participation is free.
Report 409.
Important Questions Addressed by This Report Include:
- What is the economic impact of spam in 2005, globally, and in various countries?
- How has this changed since 2003?
- What are the main elements that constitute the economic impact of spam?
- What is the ROI (return on investment) of spam filters?
- What should I look for in a spam filter, in order to reduce the cost of spam?
Table of Contents
The Global Economic Impact of Spam, 2005
____Report Structure
Main Findings
__Main Cost Elements
__Three Main Approaches
____Costs of the Different Approaches
____Desktop Solutions a False Economy
____Cost Breakdowns
__Costs of Quarantines & False Positives
__Costs by Country
__Return on Investment
How the Cost Model Works
__Key Cost Elements
__Accompanying Spreadsheet
____ROI
__Model Choices and Ambiguities
____Averages vs. Reality
____Unquantifiable Costs and Savings