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Which ISPs do Best on False Positives?

Which consumer ISP blocks the least legitimate email? A complex question, partly due to the subtleties of what "legitimate" means. We’ve talked about this before.

One data point is the "deliverability" statistics captured by legitimate direct marketing email service providers (ESPs). Here’s some data from Return Path, showing a wide variation amongst different ISPs…

Fprates

Source: Return Path (click the picture for a larger view in a separate window)

From this data (and remember it’s just one ESP’s data), people like MSN, AOL/Compuserve and Earthlink are doing relatively well. Road Runner, Comcast, and Verizon are examples of providers who leave a lot of legitimate email in the quarantine.

But even the good guys are losing 5-10%. How can direct marketers get their messages through more reliably? We wrote about this problem before. See here and here.

Thanks to Return Path’s Matt Blumberg for the idea.

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