Spam moving to other media?

Several times recently we've talked about spam moving from email to other media, such as the web. What do we mean?

Here's a classic example. The text below was found on a blog hosted for free at Blogspot. It caught our eye because it contained the name of "your current interlocutor" (as David Ferris is fond of saying).

Allchin Anti Virus Software Is Lacking Ziff Davis via Yahoo News
Opinion The Microsoft vice president speaks about the inadequacies of today s anti virus software Longhorn and 64 bit computing at the WinHEC show He also accuses Apple of poaching Microsoft technologies

Windows x64 Lacks Major Anti Virus Coverage eWeek
Microsoft s coming out party for a 64 bit version of Microsoft Windows XP Pro is being spoiled by the absence of anti virus protection from big name vendors

Join Bob Artner from TechRepublic Richi Jennings from Ferris Research...

...and so on. After a few more paragraphs of this, the blog posting concludes with a link to the spamvertised site.

No, I'm not going to link to the spamblog. If you want to look at it yourself, send me email.

Why are they doing this? The spammers want to get get a better search
engine position for the spamvertised site. The fundamental currency of search engine rankings today is how many other sites link to yours. Yes, that's a simplification, but it's a very important part of the black art of "SEO," or Search Engine Optimization. It's also known as Googlebombing.

Note that this is not to be confused with blog comment or trackback spamming. That's a topic for another day.

Deceptive tactics such as these are indicative of where legitimate SEO crosses the line and turns into spamming.

Edit: clarified the blog connection.

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