Paranoia About Hosted Messaging Services Will Die Down

One major objection to using hosted messaging services has been along the lines of "What, you want us to put our sensitive emails in the trust of a third party? No, way, they’re too sensitive…"

In a few specialized cases, such as military organizations, this makes sense. But it doesn’t for most of the rest of us. Gradually, users are voting with their feet on the issue. The success of salesforce.com is a great example. "What, put our sensitive sales data in the trust of a third party?" is an ever-less-persuasive objection.

By the same token, paranoia about using hosted messaging services is dissolving.

David Ferris, with thanks to Postini’s Andrew Lochart

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