TRUSTe and Epsilon Issue Guide to Help Marketers Optimize Their Permission-Based Email Communications

TRUSTe and Epsilon released “Your Customers Hold the Key to Deliverability: Best Practices that Minimize Email Complaints,” their guide for email marketers. Key recommendations: always provide clear and conspicuous notice about the nature, content and frequency of marketing email during registration, host a preference center on your web site where consumers can modify their email […]

TRUSTe and Epsilon released "Your Customers Hold the Key to Deliverability: Best Practices that Minimize Email Complaints," their guide for email marketers. Key recommendations: always provide clear and conspicuous notice about the nature, content and frequency of marketing email during registration, host a preference center on your web site where consumers can modify their email communication settings, and establish feedback loops with participating ISPs and closely monitor short- and long-term spam complaint trends. Available immediately. More

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