The Email Experience Council Announces Findings of the State of Email Metrics & Bounce Management Survey

Email Experience Council released “The State of Email Metrics & Bounce Management,” its whitepaper documenting the results of an industry survey. The report reveals a lack of standards around industry metrics, bounce data, definitions and bounce management practices making it difficult for senders to improve the marketing effectiveness of campaigns, properly manage their lists and […]

Email Experience Council released “The State of Email Metrics & Bounce Management,” its whitepaper documenting the results of an industry survey. The report reveals a lack of standards around industry metrics, bounce data, definitions and bounce management practices making it difficult for senders to improve the marketing effectiveness of campaigns, properly manage their lists and maintain good reputations as legitimate email senders. Available immediately. More

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