AVG Loves Its Freeloaders

AVG makes one of the last free AV products. At the RSA Conference, we talked about why the company is sticking with its “freemium” model …

According to AVG, it’s positively beneficial to have the majority of its “customers” who don’t pay for the product. It makes lead generation really easy. Not only are they able to up-sell consumer users who download the free version, but many of those consumers also recommend the use of AVG inside of the SMB in which they work.

Add to that the valuable stream of real-time feedback that their users’ installations provide about threats on the Web pages that they discover, and one starts to understand why the company is growing at a claimed 80% annually.

Richi Jennings

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