Google Acquires Episodic

Google has acquired San Francisco-based Episodic for an undisclosed amount. Just over a year old, Episodic is focused on providing a platform to manage live and on-demand video on the Internet or any Web-enabled device.

We think Google will incorporate Episodic into YouTube, further maturing the video delivery and management mechanisms in YouTube to approach some of the capabilities of online TV. TV advertising is a major force behind the television industry, and Episodic dramatically increases YouTube's capabilities to insert a variety of advertising mechanisms into its offering.

These technologies don't just affect the consumer market. As online video approaches the capabilities and quality of television, we are entering a world where every enterprise PC is a television. The recent Winter Olympics in Vancouver were one example where employees the world over used online video to watch the events unfold throughout the workday, with obvious implications around employee productivity.

As online video matures, enterprises will need solutions to block, manage, and control who can watch what sorts of content online. We predict the evolution of a niche market in the next 3-5 years where solutions evolve to fit this need.

David Sengupta

In addition to his role as Ferris analyst, David is Chief Architect for Quest Software, and has been a Microsoft Exchange MVP since 1998.

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