Study: Decentralized Email Undermines Marketing Efforts, Brands

Article discussing the results of a JupiterResearch survey of executives about the deployment of email marketing solutions. Provides insight into the current state of messaging deployments and argues that as the use of email is increasing, few companies control message frequency, analyze subscriber behavior, and coordinate their messaging initiatives across channels and business units.

Article discussing the results of a JupiterResearch survey of executives about the deployment of email marketing solutions. Provides insight into the current state of messaging deployments and argues that as the use of email is increasing, few companies control message frequency, analyze subscriber behavior, and coordinate their messaging initiatives across channels and business units. More

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