Media Bored with Spam?

I moderated a webinar earlier this week. It was intended to be a press-only event, to support Abaca's recent launch of ReceiverNet. Inevitably with these things, a few non-press register, but that's perfectly OK.

The thing that really surprised me was that non-press outnumbered the press folks two-to-one. There also seems precious little spam-related on publications' editorial calendars.

Doesn't the mainstream media care about spam any more? Certainly their readers do, as evidenced by the continuing churn in the spam filtering marketplace.

Any thoughts? Leave a comment; we'd love to hear what you think.

... Richi Jennings

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