C-MAIL’s Email Prioritization Tool

C-MAIL is launching a tool to help prioritize email in one's inbox.


  • Prioritizes email in Outlook's Inbox, Sent items, and some other subfolders.
  • Companies can predefine rules indicating priority; e.g., email from customers is high priority.
  • Dynamic additional prioritization based on the user's past email use, clicking habits, and how other users in the same organization are prioritizing email.
  • Provides a variety of reports; e.g., on communication flow, social network mapping.
  • Works with Outlook via plugin; plugin for Notes under development.
  • Client software does most of the work; selected information sent to server for reporting and broader processing.
  • Sold as a SaaS and also as software that customer installs on own premises.

Main Customer Types

  • People with more than 50 emails/day.

Pricing & Sales

  • On-premises software: $9 to $99/user/month, depending on volumes.
  • SaaS for SMBs: $9 to $29/user/month, depending on level of reporting.
  • Sold directly and through channel partners (including IBM, Microsoft, Cohesive Knowledge).

Main Competition

  • Xobni and ClearContext.

Competitive Strengths as Perceived by Vendor

  • Against Xobni: Xobni is a client-based solution; competitive advantages are dynamic prioritization, scalability, smart learning, reporting, and metrics.
  • Against ClearContext: ClearContext has no dynamic prioritization, and filters are predefined. There's no reporting; it is positioned as a project management tool.

Company & Finances

  • CMAIL started in 2003.
  • 10 employees.
  • Funded by employees and parent company.
  • Expect profitability by late 2009/early 2010.
  • In 1Q09, anticipate Series A funding round of $2.5M to $3M.

... David Ferris

One Comment

  1. David Coleman
    Posted June 11, 2009 at 8:00 PM | Permalink

    I have been using C-mail for the last few weeks and it seems to be helping. I get 200 -300 mails a day (probably 100 of them are SPAM, even with all the SPAM filters I have) and the rest get prioritized based on where I put e-mails from that person, a specific e-mail address, or topic, into 1 of 5 categories (Very high – low). I now really only read the “very high, and high” categories, and pretty much ignore everything else. I tell myself I will get to all the messages in the “medium” category, but so far that has not happened. Mostly they are newsletters, etc. that are not SPAM, but are not urgent to read.

    I also like the graphical productivity tools and reporting. It is very easy to see from week to week if my productivity (at least in terms of eMail) is increasing.

  2. Posted June 11, 2009 at 8:16 PM | Permalink

    Good to get your feedback David–Many thanks.

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