Lotusphere 2009 Attendance

Here are our observations about attendence for Lotusphere 2009:

  • Around 2,500 paying, full conference registrants. Of these, perhaps 60% were IT staff, the rest were ISVs, consultants, VARs, and sponsors.
  • Around 3,500 people at the event in all.
  • 150 exhibitors.
  • Exhibition traffic was lighter than most years, perhaps 20% down on Lotusphere 2008. Exhibitors commented on the larger proportion of IBMers visiting their booths. As usual with Lotusphere, exhibitors were happy with the quality of people visiting.
  • Attendance was adversely affected by the current economic downturn. This is true of all industry events; e.g., Novell recently cancelled its Brainshare user conference.
  • Lotus said attendance was up 2% on last year; our impression is, however, that numbers were reduced.

... David Ferris

One Comment

  1. Posted January 28, 2009 at 5:30 AM | Permalink

    We said paid attendance was up 2% on last year. We sent fewer IBMers to Lotusphere 2009 than 2008. And what we learned was that many *companies* sent fewer individuals. The result of this last data point is that in the past, where a company might split up its people at Lotusphere — one to the sessions, another to the labs, and the third to the product showcase — now the one person focused on sessions or labs.

    There were more than 3500 people at the event in all — If you counted chairs in the opening session, that would have excluded exhibitors (setting up on the show floor) and the majority of IBMers (who were watching in an overflow room).

  2. Posted January 28, 2009 at 10:08 AM | Permalink

    Thanks Ed.

    As you point out, counting the number of chairs at the opening session is a good gauge for the attendance at a show, and we always do this at Lotusphere–it was the basis for our numbers. BTW, some exhibitors commented that they had been allowed to attend the general session this year, whereas in the past only full paying attendees (and some selected riff-raff such as analysts) had been allowed.–david

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