Control of Social Networks: What Are the Drivers?

There is growing interest in the control of the use of social networks, especially Facebook, Twitter, and LinkedIn. Vendors are responding with technology solutions. What are the main drivers for this interest?

I suggest:

  • Compliance. Financial services is the leading industry. Recent FINRA regulations have specifically identified social networks. Governmental bodies and energy utilities will also be early adopters.
  • Truth in advertising laws.
  • The need to control corporate messages to the outside world.
  • E-discovery.
  • Information leak protection.

... David Ferris, with thanks to FaceTime's Sarah Carter and Eric Young for their thoughtful discussions

One Comment

  1. Posted May 19, 2010 at 10:01 AM | Permalink

    Totally agree with you, David. Especially with a huge #1 next to “Compliance.”

    I would add policy enforcement to your list as one of the main drivers – even for companies that have set guidelines for blocking social media at the workplace. Because even if the policy says social media is blocked, that could very likely not be the case…

  2. Posted May 19, 2010 at 7:51 PM | Permalink

    As a vendor we agree – All of the above being addressed in our Enterprise Social Messaging platform.

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